IPC / Fleetway

IPC Media was formed in 1963 from an amalgamation of various publishing interests, including Fleetway publications (http://en.wikipedia.org/wiki/Fleetway). After that date they produced football-related items under both names, hence they are combined here. Perhaps best known in the late 1960s and 70s as the publishers of Shoot magazine, and of great comics and annuals, including Lion, Scorcher, Tiger etc.. IPC is still going today, though unfortunately full of today’s typical hype (see IPC website)


Lion and Champion Album of Soccer Stars

Sheets of small black and white stickers included in the Lion and Champion comic of the time. The stickers, 110 in total, could be cut out and placed into the album. There were 4 sheets of 15, and 2 sheets of 25.

Number in set: 110
Gallery: Set gallery
Checklists: Set checklist and Team checklist

Roy Race Album of Football Club Badges

Sheets of small stickers included with the Tiger and Hurricane comic of the time. The stickers, 110 in total, could be cut out and placed into the album. There were 4 sheets of 15, and 2 sheets of 25.

Number in set: 110
Gallery: Set gallery
Checklists: Set checklist


A complete record of the World Cup 1970

Presented free with the Valiant. An interesting poster issued by the IPC comic in their 6 May 1970 issue. It had spaces for you to fill in all of the results from the World Cup, including team selections and scorers. Most interestingly the poster has 16 spaces for stickers which were issued with the comic in four sheets (see below). These stickers are unnumbered and have no other features to identify them with this poster, so they are rare finds if still unstuck.

Number in set: 16 player stickers and 16 flags (four sets of flags were issued by the Valiant so that you had enough to complete the poster).

Shoot stand-up figures

Bobby Moore was the central figure when Shoot Magazine was released on 16 August 1969. The magazine used the phrase ‘Bobby Moore writes for you…’. In it’s fourth edition (dated 6 September 1969) Shoot gave away a ‘super stand-up colour figure of Bobby Moore – the player of players’. Inside the magazine was a full-page, colour advertisement with a ‘sensational offer, exclusive to Shoot readers’. A set of 8 stand-up figures, with an average height of 7″, could be purchased for only 3s 9d. This was the first set of 8, followed by three other sets, meaning that there was a total of 32 stand-ups which you could buy, plus the original Bobby Moore.The second set was available in the Shoot magazine dated 13 September, the third set 25 October and the fourth set some time after that (not sure of the exact date). Since you had to buy them, these stand-ups are very rare.Thanks to Jim and Dee for providing the images for this gallery.

Number in set: 33
Gallery: Set gallery

My favourite soccer stars (Blue backs)

A set of 160 small cards that most boys of the period will remember. They were issued as sets of 32 cards in 5 different comics. The cards came in sheets of 8 per comic, so you had to buy 5 comics for 4 weeks to collect the whole set. The cards could be mounted in small albums presented free with the comics. Fortunately the mounting was done by slipping the cards into slits by their corners, so the cards should never have been glued. This means that a number of the cards have survived in excellent condition. The cards featured a number of players from lesser known clubs and lower divisions, so proved quite popular to a wide audience. The comics were: Buster, Lion, Scorcher, Smash and Tiger. The publication dates were: February 7, 14, 21 and 28, 1970. Scorcher comic only commenced publication on 10 January 1970, so this was obviously a vehicle to promote the new comic. Smash had begun in 1966, but didn’t last much past these cards, ending in 1971.

Number in set: 160 (32 x 5)
Galleries: BusterLionScorcherSmashTiger
Checklists: Set checklist and Team checklist


Shoot’s All Star Line-Up

The Shoot magazine began in 1969, and has become an institution for young football fans. On 11 September 1971 they began a new series of collectables by suggesting that readers cut out a four page section and fold and trim the pages to form the first four (1-4) and the last four (109-112) of a booklet. Each of the pages includes a photo of a player with an accompanying biography. There was also a space to attach an autograph for each player. The autographs were available separately from the Shoot magazines.

Number in set: 111 (numbered 2 to 112)

My favourite soccer stars (Red backs)

The blue backed cards from 1969/70 obviously proved successful, since IPC tried again 20 months later, albeit with a different set of comics. The comics were: Buster and Jet, Lion and Thunder, Scorcher and Score, Tiger, and Valiant and TV 21. The publication dates were: October 16, 23 and 30, and November 6, 1971.

Number in set: 160 (32 x 5)
Galleries: Buster & Jet, Lion & Thunder, Scorcher & Score, TigerValiant & TV 21


Shoot’s Stars of the World, Badges Worn by World Stars

For 14 issues from September 9, 1972 the Shoot magazine dedicated a four-page section to publishing pictures of 7 international stars and their biographies. The idea was to collect the whole set and bind them into an album named Shoot’s Stars of the World. The Shoot magazine also produced sheets of Badges Worn by World Stars. The individual badges were to be cut out and attached to the ‘correct position’ in the booklet.

Number in set: 111 star internationals plus 84 badges?


My Magic Moment in Football – a Shoot booklet

Another in the series of booklets formed from the inside pages of Shoot magazine. The autograph stickers were back again, replacing the badges. The series began with the cover pages of the booklet on 22 September 1973.

Number in set: 111


The Captains – a Shoot/Goal booklet

Another in the series, though this time the Shoot magazine also included the old Goal magazine. The Number in set increased to 135, meaning that it took 17 weeks instead of 14 to complete. The autographs have been dropped from now onwards.The booklet was part of the Shoot/Goal magazine dated 14 September 1974.

Number in set: 135


Soccer Super Stars of Britain

The ultra-violent Action comic issue dated 28/02/1976 gave away these cards as a free gift. The front page of the comic states ‘There are four sets of 16 players! Which set will you get?’. If I understand this correctly it is a strange way to give away football cards, and made it impossible to collect all 64 unless you bought at least four copies of the comic on the same day. You therefore don’t often see these cards as a complete set.

The cards came as sheets of 16 players, folded neatly into a small orange packet.

Number in set: 64
Gallery: Set gallery
Checklists: Set checklist and Team checklist


Football Firsts of Stars, Clubs and Competitions

Cost cutting meant that most of the pictures for this booklet were in black and white, with the magazine proudly announcing ‘Many pages in full colour’. The booklet was part of the Shoot/Goal magazine dated 18 September 1976.

Number in set: 135


Soccer Sensations

Soccer Sensations – A Shoot booklet. This set ‘featuring star players, managers, clubs and competitions’ continued the successful run, though Shoot has reverted to its single name, dropping the Goal association. Again, most of the pictures and pages are black and white. The booklet was part of the Shoot/Goal magazine dated 17 September 1977.

Number in set: 135