Mister Softee
Mister Softee began selling ice cream to the children of England in 1959. They have produced a single set of football cards. The company still exists in the United States (http://www.mistersoftee.com/).
1971/72
1st Division Football League Club Badges
These attractive badges are also available with the Lord Neilson and Tonibell company names, with the Tonibell set a year later. The Tonibell set has Birmingham City and Norwich City (promoted at the end of the 1971/72 season) in place of the relegated Huddersfield Town and Nottingham Forest (with thanks to Mark for this information).
Number in set: 24
Gallery: Set gallery
Checklist: Set checklist